As the leading strategic partner for fashion talent in the MENA Region, the School of Fashion Management has played a crucial role in showcasing regional talent on an international platform. We successfully supported six Egyptian fashion brands in their participation at Pure London 2023, the largest fashion trade show in England, which took place in February at the esteemed Olympia London.

This effort highlights our dedication to advancing the global presence of MENA region fashion brands, offering them a unique opportunity to display their designs, meet international buyers, and gain significant exposure within the global fashion community. By providing strategic support and practical assistance, we aim to elevate these brands, helping them to leave a lasting mark on the fashion world. This initiative reflects our commitment to promoting innovation, quality, and international collaboration in the fashion industry.