- Fashion Entrepreneurs: Aspiring or newly launched fashion brand owners looking to enhance their business acumen.
- Individuals with Foundational Knowledge: Those with basic understanding of fashion or business seeking deeper expertise.
- Professionals Seeking Industry Transition: Individuals from different backgrounds interested in transitioning into fashion.
- Fashion Designers and Creatives: Enhancing business understanding to transform creative designs into profitable products.
- Fashion Marketing Professionals: Deepening insights into fashion-specific marketing needs.
- Fashion Students or Graduates: Complementing academic knowledge with practical skills.
- Career Changers: Individuals transitioning from other sectors into the fashion industry.
- Retail Managers and Executives: Deepening understanding of fashion retail management.
This dynamic and immersive program is designed for those looking to break into the fashion industry. It is structured into six key modules, covering essential aspects such as:
- Business Strategy
- Branding
- Marketing
- Retail
- Product Development & Design
- Financial Management
Each module provides foundational knowledge and practical skills crucial for building a competitive business model, creating a strong brand identity, and devising effective marketing strategies. The program also offers unique experiential opportunities, including visits to fashion studios, retail stores, and manufacturing units, providing real-world insights into the industry.
- Business Strategy
Objective: Provide foundational knowledge and tools for building a successful fashion business strategy.
- Session 1: Understanding the Fashion Market – Market trends and consumer behavior.
- Session 2: Creating a Competitive Business Model – Developing a standout business model.
- Branding
Objective: Guide participants in creating a strong, unique brand identity.
- Session 1: Brand Identity and Positioning – Fundamentals of creating a distinctive brand identity.
- Session 2: Communication Strategy in Fashion – Effective communication strategies to enhance brand visibility.
- Financial Management
Objective: Equip participants with essential financial skills for running a profitable fashion business.
- Session 1: Fashion Pricing – Techniques and strategies for effective pricing.
- Session 2: Allocating Budget – Best practices for budget management.
- Session 3: Funding & Investment – Understanding different funding avenues.
- Product Development & Design
Objective: Delve into the process of fashion design and product development from concept to market.
- Session 1: Fashion Fundamentals – Basics of fashion design.
- Session 2: Product Development 101 – Essentials of product development.
- Session 3: Sourcing and Production Processes – Insights into sourcing materials and managing production.
- Session 4: Fashion Production Essentials – Key techniques for successful fashion production.
- Fashion Marketing
Objective: Equip participants with the knowledge and skills for fashion marketing and content creation.
- Session 1: Fashion Marketing – Comprehensive marketing strategies.
- Session 2: Instagram Content Creation – Captivating Instagram content.
- Session 3: Reels Creation – Effective brand promotion via Instagram Reels.
- Session 4 & 5: Effective Ad Campaigns – Crafting and managing ad campaigns via Ads Manager.
- Fashion Retail
Objective: Provide a comprehensive understanding of fashion retail fundamentals.
- Session 1: Retail Fundamentals – Elements of fashion retail.
- Session 2: In-Store Experience and Visual Merchandising – Enhancing customer experiences.
- Session 3: Inventory Management – Control and stock management.
- Session 4: Retail Marketing Strategies – Marketing strategies tailored for retail.
- Session 5: E-commerce Optimization – Strategies for e-commerce platforms.
- Session 6: Building Customer Relationships – Cultivating and maintaining customer relationships.
